20 April 2026
ESG reporting has come of age: now what?
Sustainability reports for financial year 2025 are coming in thick and fast. For a number of years now, FINN/Gosselin & de Walque has been tracking how Belgium's largest companies
Insights
8 April 2026
Black-out prevention campaign: a successful positioning instrument
Europe's critical infrastructure - hospitals, airports, energy grids, transport systems - runs on digital systems that cannot afford downtime. The NIS2 directive, which came into f
3 April 2026
Absenteeism: when the real cost changes the conversation
In 2024, more than one in ten working days in Belgium's private sector was lost to illness: a record high and a 23% rise over six years. The direct cost to a typical Belgian employ
30 March 2026
AI as the category expander for communications & public affairs
To better understand how AI is reshaping communication and public affairs, it helps to look beyond individual tools and consider the broader system at play. This conceptual model o
17 February 2026
1.1 million people in the Netherlands with diabetes: a behavioural intervention at national scale
In the Netherlands, more than 1.1 million people live with type 2 diabetes. An estimated 400,000 of them do not know it. The disease develops silently, without symptoms, until comp
3 February 2026
Belgian CEOs in 2025: what hedging analysis tells us about their crisis narrative
In 2025, FINN and partner Gosselin & de Walque used linguistic and data-driven analysis to examine how 86 Belgian CEOs talk about their world, based on interviews in De Tijd, L
5 January 2026
Vopak: a strategic narrative for the energy transition
The energy sector is undergoing a transformation that goes beyond assets and technology. Entire industries are repositioning. Investors weigh credibility. Regulators raise the bar.
23 December 2025
Schiphol: repositioning Europe's fourth largest airport
Schiphol is one of Europe's major aviation hubs, connecting 94 airlines and handling around 70 million passengers annually. By 2024, it ranked fourth on the continent, behind Heath
18 November 2025
Only creative entrepreneurs expands to the Nordics by acquiring Danish agency Marketsquare
Only creative entrepreneurs expands to the Nordics with the acquisition of the Danish leading insight-driven advertising agency Marketsquare. This marks an important step in the co