11 August 2026
Welcome Connect!
We are delighted that Belgian-Dutch agency Connect has joined Only. Connect specialises in environmental and community communications across Belgium and the Netherlands - communica
Insights
Where value is at stake, perspective matters. Insights authored by the specialists and strategists across Only Group.
22 July 2026
Drinking water under pressure: why behavioural change requires a national mandate
The Netherlands has 120,000 kilometres of drinking water mains, dozens of treatment plants and groundwater that takes decades to form. The result: clean drinking water, always avai
30 June 2026
Why authentic leadership communication still matters
What do we expect from leaders when they communicate? Do we want them to be perfectly on message, consistent in every forum and carefully aligned to the corporate narrative? Or d
4 June 2026
Radius CPH is joining Only
We are pleased to welcome Radius CPH to Only. The Danish corporate affairs agency is one of the leading integrated communications agencies in the Nordics, with a particular focus o
19 May 2026
Bridging the gap from strategy to execution
Dutch organisations are navigating a period of compounding strategic pressure - AI adoption, labour market scarcity, regulatory tightening and volatile economic conditions. The vol
8 April 2026
Black-out prevention campaign: a successful positioning instrument
Europe's critical infrastructure - hospitals, airports, energy grids, transport systems - runs on digital systems that cannot afford downtime. The NIS2 directive, which came into f
3 April 2026
Absenteeism: when the real cost changes the conversation
In 2024, more than one in ten working days in Belgium's private sector was lost to illness: a record high and a 23% rise over six years. The direct cost to a typical Belgian employ
30 March 2026
AI as the category expander for communications & public affairs
To better understand how AI is reshaping communication and public affairs, it helps to look beyond individual tools and consider the broader system at play. This conceptual model o
17 February 2026
1.1 million people in the Netherlands with diabetes: a behavioural intervention at national scale
In the Netherlands, more than 1.1 million people live with type 2 diabetes. An estimated 400,000 of them do not know it. The disease develops silently, without symptoms, until comp