Happiness wins Agency of the Year for the fourth time
Happiness has been named Agency of the Year 2026, its fourth title after winning in 2022 and 2023 and returning to the top step in 2025. The award, organised by Media Marketing and PitchPoint, was presented at a sold-out gala at The Merode in Brussels in front of some 200 industry professionals, with a jury chaired by Elke De Vuyst of Belfius. Happiness finished ahead of TBWA in second place and BBDO in third.
Four titles in five years is unusual in a market where the Agency of the Year ranking turns over regularly - BBDO's Best Comeback award in the same edition is a reminder of how quickly position can be lost and regained. Beyond the win itself, that consistency is the point. Agency of the Year is judged on business performance, client relationships and creative output rather than on individual campaigns, which makes repeated wins a statement about how an agency is run rather than about what it produced in a given year.