Government Communications
Navigating transitions with resilience
Governments and institutions face a new reality: transitions demand speed and scale that most institutions aren't designed for. We help navigate charged dossiers, build broad support and make complex transitions land.
A policy that is not understood is a policy that will not be followed.
Institutions must lead the energy, mobility, health and food transitions that define the next decade, while managing the disruption those transitions create. They must engage citizens, manage regulators, navigate parliaments and coordinate across sectors at the same time.
The transitions that succeed are the ones where institutions explain change early, anticipate resistance, and build support. The ones that fail are the ones where people are left guessing. We help governments and public organisations navigate that tension: combining strategic narrative with behavioural insight to move people from awareness to action.
What we do
Transition strategy & narratives
Strategic communication on politically charged dossiers: framing, narrative design, and scenario planning for governments and public organisations.
Citizens' dialogue & participation
Consultation, thematic dialogues, online tools and final reports that shape policy — not just tick the participation box.
Behavioural change & intervention
Analysing barriers, drivers and context for citizens and professionals. Designing nudges and campaigns that move beyond awareness to actual behaviour change.
Crisis & issues management
Managing communication for governments and public organisations in incidents, investigations and high-pressure public dossiers.
Infrastructure & environmental communications
Communication and dialogue around construction, infrastructure and energy projects where community, politics and media intersect — keeping projects deliverable and dossiers from becoming crises.
Our work
Ministry of Foreign Affairs
Citizen input that shaped EU policy
A national dialogue programme included online tools, thematic sessions and final reports. This fed directly into the EU Conference on the Future of Europe. The Dutch recommendations were presented to President Metsola in Brussels.
Nitrogen Advisory Commission
Credibility above the political noise
One spokesperson. One line. Broad, fact-based coverage - in the middle of a political storm, carried out.
Diabetesfonds
100,000 GP appointments. Awareness turned into action.
A behaviour change programme, carried out by NOISE, moved 100,000 people from knowing about diabetes risk to booking a GP appointment - demonstrating that well-designed interventions can close the gap between attitude and behaviour at national scale.
We're built around people and entrepreneurship
Only is a European network of autonomous teams, led by creative entrepreneurs and built for a world that demands entrepreneurial thinking, adaptive execution, and human judgement at its core.
In our European network, we bring together senior Government Communications experts who operate at the heart of public decision-making. They combine strategic communication, behavioural insight and stakeholder engagement to navigate politically sensitive and societally complex challenges.
