The strategic tension
Strict operates in precisely this gap - between the scale of the risk and the absence of structured response. The challenge was not a lack of expertise. It was visibility. In a market where authority is claimed after incidents rather than before them, Strict needed to establish thought leadership on prevention, at boardroom level, before the next crisis hit.
A campaign as market entry
Marcommit developed a Black-out Prevention campaign as a positioning instrument: original research among 300 managers in vital sectors, a concrete prevention framework, and a named expert as the public face of digital resilience. The timing aligned with two major real-world events - a global software outage and a large-scale power failure across Spain and Portugal - which validated the campaign's premise in real time and drove sustained media demand for Strict's perspective.
Market position as the outcome
On a PR investment of €58,000, the campaign generated a media reach of 7.8 million and an estimated PR value of €446,000 - a return ratio of nearly 8:1. More consequentially, Strict moved from a specialist provider known within its existing clientbase to a recognised national authority on digital resilience. In a sector where licence to operate depends on credibility with regulators, procurement committees and executive teams, that shift in positioning is a durable commercial asset.